Borilli Racing’s commitment to the world of enduro continues unstoppably for the 2021 season. The Off-Road tyre specialist has scored another success by signing an important partnership with what is by definition the most exciting and prestigious international off-road motorcycle event: the historic FIM International Six Days of Enduro (FIM ISDE).
“Our life is Off Road” is for Borilli Racing not only the claim that distinguishes and characterises itself as a brand, but it is a real lifestyle and the engine of the ambitious project of consolidation of the brand in the European off-road market that sees Borilli Racing committed, for the 2021 season, as main sponsor of some of the greatest European Enduro Championships and the FIM Enduro World Championship.
The 2021 edition of the FIM International Six Days of Enduro (FIM ISDE) will take place in Italy, between Piedmont and Lombardy, from 30 August to 4 September 2021.
The best enduro riders from over thirty nations and five continents will compete on challenging off-road trails totalling around 1000 km, including special tests.
For the Brazilian brand, this gives the event an extra value. Always very connected to Italy, which for Borilli Racing is a second home, considering the Italian origins of the Borilli family, the choice of sponsoring the Italian SIX Days acquires a value of great importance that allows to convey at 360° what are the fundamental guidelines of the brand.
Borilli Racing is a company that has always developed high-quality off-road tyres with the constant challenge of searching for perfection, but it is also passion, determination, effort and deep connection to the origins that are the real drive and engine of every great enterprise.
Renato Borilli – President Borilli Racing Group “The partnership with FIM ISDE is really very exciting for Borilli Racing both because it will give us the perfect opportunity to confirm and promote the quality and performance of the enduro range, and because it will take place in Italy, which for us has an important symbolic value. In a very technical discipline like enduro, tyres play a role of primary importance to ensure safety and maximum performance.
Borilli Racing has only one goal, as evidenced by the many sponsorship projects implemented in the 2021 season and the constant and specific development work of our products. We want to make the difference by offering Borilli’s high technology and expertise at the service of the fans of this discipline. We aim to become, with commitment and dedication, the reference tyre for the European off-road market as we are today in Brazil, where we are the market leader.”
Fabio Muner, FIM Marketing & Communication Director – “On behalf of the FIM I am delighted to welcome Borilli as valued partner of this year’s FIM International Six Days of Enduro, which will be hosted in Italy. Having Borilli present in the ISDE paddock will bring benefits to the riders irrespective if they are in a Club or World team. We look forward to seeing a brand highly active within the off-road community as Borilli inside this historic event.”
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