The FIM is delighted to announce that powerparts specialist Athena, owners of the GET brand of cutting-edge motorcycle electronics systems, has for the first time come on board as an Official Partner of the 6DAYS® FIM Enduro of Nations.
With Athena, backed by over fifty years of off-road experience, we’re gearing up for the ninety-ninth edition of this legendary event. This partnership marks a new chapter in our mission to support Enduro riders with high-performance powerparts and advanced electronic solutions.
While the use of powerparts is widespread in other off road disciplines such as Motocross, they are utilised much less in Enduro. Athena has identified the 6DAYS® as an ideal platform to publicise its extensive range of powerparts products – including cylinders, pistons and clutch discs – as well as electronic systems such as ECUs and mapping software via its GET brand.
Athena and GET view the 6DAYS® FIM Enduro of Nations as the perfect opportunity to directly connect with Enduro riders – especially amateurs – and increase awareness of its extensive product range while using the global reach of 6DAYS® Italia 2025 to carry its message to a worldwide audience.
With a longer-term strategy in mind, Athena and GET are keen to build on its first year as an Official Partner to benefit future editions of this historic event.
Stefania Vercesi, Head of Marketing at Athena-GET: “Becoming an Official Partner of the 6DAYS® Enduro is a major milestone for our company. For years, we’ve played a key role in the Off-road sector, developing innovative solutions for top-level riders and teams. This prestigious partnership marks another step in our journey, reaffirming our commitment to innovation and support for the highest-level competitions.
Fabio Muner, FIM Marketing and Digital Director, stated: “The 6DAYS® is such an iconic event and one of the biggest on the global calendar so it makes complete sense that Athena and GET recognise its potential to directly connect with riders while at the same time reaching a worldwide audience. It is fantastic news for both Enduro in general and the 6DAYS® in particular and I am confident we will be able to continue to build on this mutually beneficial agreement for years to come.”
The ninety-ninth edition of the 6DAYS® FIM Enduro of Nations takes place in Bergamo, Italy, running from 24-29 August.
For more information about of the 6DAYS® FIM Enduro of Nation Italia 2025 in Bergamo click here.
