“An event like the 6DAYS® Italia is a huge operation, but it’s important to see it with a sustainable vision too,” says Juárez. “I feel that our Enduro community already knows very well how to do the things within the Ride Green programme. The use of environmental mats for working on the motorcycles, having set locations to put waste oils, among other things, are becoming second nature in everyone’s sustainable event management.” For fans of Enduro and the 6DAYS®, the racing will always be the primary focus, but as Juárez explains, it is important to think further afield than that. Methods to raise awareness of positive sustainability are key to creating a lasting legacy of the sport among its host communities. “We see our sport as a platform to create a positive change. We see the event beyond entertainment purposes. We are thinking of Enduro and the 6DAYS® as a way to raise awareness among its fan base. So if we create a favourable, purpose driven event, we can create constructive steps towards sustainability in our fan base. |