Loyal tyre Partner of the 6DAYS® FIM Enduro of Nations since 2019, Dunlop will continue its support of the FIM International Six Days of Enduro 2025 as an Official Partner with an innovative rider assistance programme for the event’s ninety-ninth edition that will be based in Bergamo in Italy and run from 24-29 August.
For 2025 the tyre giant, that will use the 6DAYS® as a platform to showcase the performance of its EN91 Enduro tyres, is planning a series of initiatives aimed at professional and amateur riders.
The Dunlop Geomax Challenge offers free, no-obligation registration and ranks club team riders who use its tyres and carry brand stickers separately with an award ceremony included as part of the official podium ceremony. Registered riders who pre-order can also take advantage of special pricing on EN91 tyres and mousses. For full details click here.
The Dunlop Official Tyre Racing Service team will be on-site from Wednesday 20 August to support riders with tyres and technical advice.
Roberto Finetti, Dunlop Motorcycle Europe’s Marketing Manager, said: “We’re thrilled to renew our long-standing partnership with the FIM by bringing the Dunlop Geomax Challenge back for the ninety-ninth edition of the iconic 6DAYS® in Italy. This event is more than just a race – it’s a celebration of passion, performance and the trust riders place in Dunlop to conquer the toughest terrain.
“The Geomax Challenge is designed to spotlight rider talent and elevate competition, offering a premium platform for both club and amateur riders. The 6DAYS® is one of the few global events where amateurs line up alongside professional riders and we’re proud to support them all with our cutting-edge Geomax tyre technology.
“We can’t wait to see our Geomax tyres in action on Italian soil and to celebrate the incredible achievements of every rider taking part.”
Fabio Muner, the FIM Marketing and Digital Director, stated: “On behalf of the FIM I would like to express my delight that such a valued, long-standing supporter of the 6DAYS® as Dunlop is continuing its event support for professional and amateur riders. The Dunlop Geomax Challenge is aforward-thinking initiative that recognises the achievements of club team riders and as such is entirely in keeping with the inclusivity ethos of the FIM International Six Days of Enduro.”
For more information about of the 6DAYS® FIM Enduro of Nation Italia 2025 in Bergamo click here.