Following on from the successful collaboration last year 24MX will continue as an Official Sponsor for the forth coming FIM International Six Days of Enduro (ISDE) that will be held in Le Puy-en-Velay, France from Monday 29 August to Saturday 3 September 2022. As Europe’s largest online off-road store, which offers a wide range of products both for the riders and their bikes, 24MX has a strong synergy with the ISDE that remains one of the biggest and the oldest off-road competitions in the international calendar.
As well as its dominant online presence, 24MX is also highly active within the sport, supporting organisers and clubs at various levels, from amateur events through to the highest-level global competitions like the ISDE. Their now famous shelters can be seen in paddocks around the World every weekend during the season.
With close to six hundred riders from six continents competing in this year’s 6DAYS, and seventy-five percent of the entry making up the one hundred and fifty amateur club teams, 24MX will be directly engaging with their core audience on the ground when the ISDE arrives in France late next month.
Recognising and saluting the achievement of every rider that crosses the finish line after six tough days in the saddle, 24MX will again reward all the 6DAYS FINISHERS with a range of dedicated activations.
Pleased to count on the continued support of 24MX Fabio Muner – FIM Marketing & Digital Director said: “Retaining official sponsors is very much part of our long-term strategy for the ISDE. Like other brands and companies that have extended their relationship with this unique event, 24MX have seen a direct benefit from being part of the 6DAYS and being in front of some of their most important customers, the amateur racers who count on their extensive online services all year round. It will be great to have 24MX inside the ISDE paddock again.”
Reinforcing their commitment to the ISDE Henrik Zadig, 24MX CEO explained: “Extending our support for the 2022 ISDE that will take place in France makes us proud and strengthens our relationship with FIM. We believe in the values of this sport and of this unique event, for its long history and because it gathers both the best enduro riders in the world and all enduro riders who are willing and feel ready to tackle this incredible competition. We will continue to reward every single finisher, with the 6DAYS FINISHER trophy by 24MX, as we think each rider who makes it to end should be celebrated!”
Discover the 6DAYS FINISHER by 24MX from the 2021 FIM ISDE!
